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Finding homebuyers with Facebook advertising

Posted on: Wednesday, November 25, 2020

The impact of the pandemic means the property sector continues to adapt and find innovative ways to market properties digitally. With this in mind, The Guild has launched a new product, Hooked, which uses data-driven Facebook advertising to find prospective buyers for Guild properties.

How does Hooked work?

Hooked is a tool that helps you cast your net far and wide, reeling in new buyers on Facebook before they’ve even started looking. Hooked targets Facebook users with ads for appropriate homes on sale. The Facebook users need not have given any indication they want to move home, as Hooked matches the users with those already registered as prospective buyers on agents’ databases.

Although these ‘lookalike’ Facebook users have not suggested they want to move, the fact that their social media characteristics are like those of buyers registered on agents’ databases will be sufficient for Hooked to identify appropriate properties and display them.

From this information, Hooked builds a lookalike audience on Facebook. Hooked then looks at the agent’s website and sees when your property has been listed. The system will automatically create a bespoke advert for your home on Facebook and serves it to the lookalike audience.

When it is comes to digital marketing, social media is an important element for providing amazing results and is very beneficial in reaching a larger targeted audience to view your property.

 

Advantages of marketing your property on Facebook

The key benefit to advertising your home on Facebook is simple – almost everyone uses the platform regularly, so you’ll get more eyes on your property than ever before! So, we are offering a data-driven, modern marketing strategy which is evolving in line with consumer behaviour.

Your home will be targeted to thousands of people who are looking for a property just like yours. In fact, your home could be the first someone sees, before beginning their search on property portals like Rightmove and Zoopla. 

Your agent will be able to send you regular reports on the activity of the advert, including how many people have viewed your property online and how much exposure the advert has given your home.

 

Contact us

To find out how Guild agents can better market your property to find the right buyer quickly and efficiently, contact your local Guild Member today.

 

 

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We really wanted a purchase to go ahead through Wilkes-Green and Hill as you have been the most helpful agent we have ever come across (including Newcastle, Glasgow and Carlisle cities!) and we are sorry that the time you have expended on us has been in vain...

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Thanks to you all for making the sale of Mum's house so easy at a difficult time for myself and family...

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I've bought and sold many places - leading to a low opinion of estate agents! Until you came along! Many thanks for your professionalism, hard work and continued efforts. They are very much appreciated.

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Thanks for all your hard work and brilliant service!

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It's not very often that you come across someone so helpful and enthusiastic that it makes you smile!!Moving house was supposed to be stressful; thanks for making it so easy!! Your professionalism and hard work is much appreciated.

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You have handled the situation admirably, as have your staff...

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I would like to say again how grateful I am for all of your support since you took the property on to your books and all of the advice you have given me which was often above and beyond the call of duty. Your professionalism throughout has been excellent...

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A very big thank you to all of you for really fantastic service...definitely 5-star!

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...we would like to thank you, Gayle, Amanda and Tracy for all your help and kindness over the last 5 years, which has helped us tremendously. We also appreciate that you have gone the extra mile in several circumstances knowing that we were so far away...

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Having recently used 3 other agents I can say with hesitation that WGH are in a different league, very professional, efficient, polite and friendly. 3 other agents have marketed my house which only achieved 2 viewings in total. I had 2 viewings with WGH in the first week which I put down to their marketing skills

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WG-H couldn't have been more helpful, queries were answered immediately by professional courteous staff , and they even offered to turn the heating up in our holiday house when the weather was particularly cold. Gayle would ring us during an evening to respond to our query , if required and Amanda even paid a cheque into our bank account. What a lovely company to work with.

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Adrian and his team have been amazing from start to finish. Very polished team, with the highest standards. I have recommended them to friends and family who have also been impressed by them.

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